I developed the landing page and campaign creatives for the launch of YVY, a real estate project by Baurular in partnership with Dinâmica Construtora.

Beyond the visual design and structure focused on clarity, modern aesthetics, and conversion, I also monitored the page’s performance throughout the entire campaign using Microsoft Clarity. This included analyzing session recordings, heatmaps, scroll behavior, and frustrated clicks to identify opportunities for improvement.

Through these insights, I was able to refine the user experience, optimize interaction flows, and contribute directly to a more efficient and results-driven digital launch.

You can visit the Landing Page clicking here.