I designed and developed a high-converting landing page for Wattbike under HaB Latin America, the brand responsible for bringing Wattbike’s products to the Brazilian market. The LP highlights the bike’s precision, performance data accuracy, and premium positioning. Alongside the landing page, I created campaign creatives to ensure consistent messaging and a cohesive visual identity across all digital touchpoints.

Throughout the campaign, I monitored the LP’s performance using Microsoft Clarity — analyzing heatmaps, session recordings, scroll patterns, and frustrated clicks. These insights allowed me to optimize the user experience, refine interaction flows, and improve the conversion journey, resulting in a more effective and results-driven launch.

You can click here to view the project.

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