I developed the complete visual identity for Soluti Contabilidade, rebuilding the brand from its previous design while preserving its legacy. The former identity had a rigid, early-2000s aesthetic that no longer reflected the company’s positioning. To modernize it without losing brand recognition, I refined the original concept of a stylized accounting book forming the letter “S” and maintained the existing color palette, giving these elements a cleaner, more contemporary interpretation.

The identity was created through a collaborative process with the clients fully involved. Each stage — from conceptual direction to logo refinement and graphic system development — was presented, aligned, and approved together, ensuring that the final result accurately represented the brand’s values of clarity, trust, and technical expertise.

The project included the development of the full visual identity manual, logo redesign, graphic applications, iconography, business cards, and various printed materials. The final system delivers a flexible, consistent, and professional visual language capable of supporting Soluti’s communication across both digital and offline touchpoints.

You can click here to view the full brand manual and the brand presentation video.